“Can Web Developer Take Care of Everything” ?

It is amazing how people assume that just because a person or company develops a Web site, that company will take care of everything related to the site and its marketing online. Not only do they expect the Web developers to build the site without much direction, but they also expect the Web development company to:

Get it placed high in the search engines

Monitor the positioning and resubmit when needed

Let the world know the site exists

Attract a lot of traffic to the site

Update the site’s content and graphics when it is needed

And here is the real kicker—the average client expects ALL this for the price of the initial Web development.

Reality: “Many assume that their web developer is responsible for getting their site placed in the search engines and generating traffic to their site.”
When you hire a print advertising company to develop your corporate brochure, you don’t expect them to research your target market and then distribute the brochure and then follow up with the potential clients. For some reason, people expect Web development companies to “do it all.”

In some instances a full-service Internet marketing and Web development company may be able to provide additional services other than site development. Tasks such as search engine submission and generating links to your site can be provided, but generally it is your responsibility to handle these tasks. It is important that your company have an Internet marketing strategy in place to generate significant traffic to your site. You should also have a site maintenance strategy and implementation schedule. You may choose to outsource some of the elements in your Internet marketing strategy, but it is your responsibility to make sure that you have control over what is being done and who is doing it.